
The New Apple Photos changes everything.
Apple Photos on the iPhone used to be all about the Camera Roll. Browsing, swiping, tapping. Maybe a side trip to an Album. If you could remember where they were.
Now we have Collections. Nice, big graphics that are easy to find and cut to the chase, finding 'that' picture in seconds.
If you know the tricks.
Photos in iOS 18 was a total redesign and clients need our help more than ever to understand and take advantage of the new Photos layout on their iPhones.
Oh, and while we're at it, we need to re-think our organizing in a mobile friendly way.
THE IPHONE IS THE NEW PHOTO HUB FOR CLIENTS
Clients create, organize, consume, and share their image collections on their iPhones. Over 1 billion iPhones worldwide compared to 100 million Macs. A 10-to-1 mobile advantage.
Creating both legacy and every day collections requires an understanding of Apple Photos on the iPhone to deliver the best photo experience to our clients. Especially with heavier reliance on search and AI.
Did you know that keywords are ignored in mobile Photos search? Neither did I until I dug deeply. Best to use Captions (for transportability) or Albums.
iPhone for Photo Managers Curriculum
All videos have English subtitles and language translations in French, Dutch, Spanish, and Portuguese
Stay Up To Date
Apple Photos hasn't changed a lot since 2015 when it replaced iPhoto. The changes have been a minor reshuffling over the years but the Camera Roll was the main show through it all and the other features were bit actors.
This year, the changes were dramatic and confusing to most users. The addition of Collections - mobile smart albums - has flipped the experience on its head. And this is just the beginning. With the launch of iOS 26 in just a few weeks, Collections will become a feature all their own.
This course reviews all the key changes in the iPhone Photos landscape and offers guidance for Photo Managers who want a road map through it all.
And, yes, all buyers will get the upgrade for iOS 26 when the course is updated.

With iOS 18, Apple has recognized that most photo users are spending the bulk of their time on the iPhone. As the ability to do more and more on the iPhone continues, Photo Managers need to include mobile specific organizing techniques that serve the platform and their clients. The first step is awareness, followed closely by understanding. This is the new frontier of Photo Management..
Courses for Photo Managers
For over 10 years I have promoted and taught photo management techniques on the Apple platform. A former Apple Genius and Creative, I have helped thousands of customers learn to get the most from their iPhones, iPads, and Macs as a platform for their photos. Many Photo Managers have told me that my courses not only helped them build a successful business, but that they gained the confidence to tackle technical challenges they used to avoid.